Finding a publisher is not as difficult as some might think. It boils down to approaching the process in a smart and efficient manner, and making it difficult for the publisher to say "No". Here are some quick steps to follow that will increase the likelihood of a contract:
1. Follow publisher's guidelines: Almost every publisher's website will include a page called "authors guidelines" or something similar. Here is a sample link to ours: http://www.nextdecade.com/authors_guidelines.shtml
2. Make sure that your cover letter contains ZERO typos. Remember what you are trying to accomplish. Nothing says "amateur" louder than an unprofessional cover letter.
3. Summarize your credentials in your cover letter. Tell the publisher why someone would want to read what you have written.
4. Devote an entire page to a specific marketing plan. Don't use fluff words like, "this would be a perfect book for review in XYZ Magazine, or "I'll try to get speaking engagements". Include a marketing budget. Your job is not over when your manuscript is completed. In fact, it's just starting.
5. Include a competitive analysis. Every title has competition. Take some time to visit Amazon and do the analysis, so the publisher doesn't have to.
6. Take the time to follow up with a phone call after a few weeks. You may get some helpful feedback, and the publisher will appreciate the effort.
Remember, book publishers are in the business of publishing books. A great submission targeted to the right publishers can result in multiple contract offers.
Monday, April 13, 2009
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