While we have all experienced some recent difficult financial times, my economic background tells me the worst is over. But while we may all (0ver time) recover financially, the emotional road back may not be so easy. Many business and personal relationships have been compromised, if not destroyed.
Relationships need to be built around trust, not commerce. And trust takes time to develop.
My advice to all authors, entrepreneurs, business owners and marketers is to stop selling and start helping. Rather than peddling your goods, identify needs and find ways to fill voids in people's lives. Stand behind your product, support your customers, and most importantly, keep your word.
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